The Blue Kite CEO Caroline Mulliez to Join PriceLabs Summit 2025

At The Blue Kite, we’ve always believed that hospitality is more than just a well-made bed or a beautiful view; it’s a mindset. A thoughtful, design-forward approach to hosting is what sets the best apart. As the short-term rental in India evolves into a more conscious and experience-driven space, we’re proud to be part of shaping what comes next. And now, that vision is being recognised on a national stage. 

We’re thrilled to announce that Caroline Mulliez, CEO of The Blue Kite, has been invited to speak at the PriceLabs STR Summit India 2025, a prestigious short term rental conference 2025. The virtual event takes place on July 10, 2025, and is expected to bring together the brightest minds in the vacation rental industry, from property managers and revenue experts to tech innovators and hospitality leaders.

Leading With Purpose: The Blue Kite at the Forefront

The Blue Kite was founded with a mission: to offer deeply intentional stays across India that balance aesthetic excellence with operational integrity. In just a few years, what began as a small collection of boutique properties has grown into a nationally respected name in luxury rentals, without losing its soul.

Caroline, who often speaks candidly about the journey behind The Blue Kite, once described their philosophy with refreshing clarity that design is important, but the backend is what holds everything together.”

It’s this balance of thoughtful aesthetics supported by robust systems that has defined TBK’s trajectory. Under Caroline’s leadership, the brand has grown with intention, combining guest-first service frameworks, seamless operations, and a deeply human approach to scaling across diverse geographies. It's not just elegance for the sake of it, it's elegance sustained by execution.

This invitation to speak at the short-term rental conference 2025 hosted by PriceLabs is more than a moment; it’s a milestone. It reflects the increasing relevance of design-led, guest-first hosting in the Indian rental ecosystem and our team’s commitment to quality over quantity, growth rooted in care, and the future of hospitality that puts people at the centre.

What the Summit Means for India’s Rental Community

The PriceLabs Virtual Summit is one of the most anticipated events in the vacation rental industry calendar. Focused on trends, technology, and forward-thinking conversations, this year’s India edition is tailor-made for those building the future of short-term rental in India.

With the spotlight now shifting toward sustainable expansion and localized innovation, this platform comes at the perfect time. Attendees can expect:

• Expert-led panels on pricing, revenue management, and automation
• Case studies from high-performing Indian operators
• Interactive sessions with thought leaders from across the globe
• A fresh perspective on hospitality through the lens of design and service

Caroline’s session will dive into how The Blue Kite has carved a niche in a growing market by prioritising aesthetic cohesion, team culture, and hyper-local experiences, without compromising on guest delight.

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Why This Moment Matters

It’s easy to overlook how far the short-term rental space in India has come. What began with a handful of Airbnb listings has grown into a thriving, complex network of hosts, co-hosts, tech providers, and passionate entrepreneurs. The narrative is changing, from side hustle to serious business, from ad-hoc hosting to full-fledged property management.

The Blue Kite’s presence at this short-term rental conference 2025 is proof that design-led, human-centric hosting has a real impact. That when you put care into every detail, from the layout of a room to the way you greet a guest, you’re not just running a business. You’re creating memory-making spaces.

Caroline will be joining industry peers from across the country and beyond, sharing The Blue Kite’s journey with transparency and insight. From scaling sustainably to building high-performing teams and guest trust, it’s a conversation we hope will inspire new hosts and seasoned managers alike.

An Invitation to Our Community

Whether you manage a single homestay or oversee dozens of properties, if you care about elevating your guest experience and growing your hosting business with intention, this summit is for you.

We’re extending an open invitation to our network of:

• Property managers
• Designers and developers
• Revenue and ops professionals
• Fellow hospitality brands
• Anyone passionate about the evolving vacation rental industry

Come learn, share, and grow with us. Be part of a larger dialogue about what hospitality can and should look like in India.

Save the Date: July 10, 2025

Register Now: https://app.livestorm.co/pricelabs-co/str-summit-india

What to Expect from Caroline’s Session

Without giving too much away, here’s a quick preview of the themes Caroline will be touching on during the panel:

1. Intentional Growth: Why scaling should never come at the cost of soul, and how The Blue Kite grew without diluting its values

2. Guest First, Always: How small hospitality gestures lead to big brand loyalty

3. Design as Differentiator: Why design isn’t just about aesthetics, but about emotion, comfort, and creating a sense of home

4. People Power: The importance of culture, training, and empowering teams

5. The Indian Context: How short-term rental in India is unique and how to build for that uniqueness

There’ll also be space for Q&A, and we’d love to hear from our wider community.  Send in your questions, thoughts, and stories, and we’d be proud to bring your voice to the room.

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Looking Ahead: Beyond the Summit

Being invited to speak at a platform like PriceLabs is an honour, but it also serves as a reminder that this is just the beginning. As we expand our footprint and deepen our standards, The Blue Kite remains committed to doing things differently and doing them with heart.

This isn’t about being the biggest. It’s about being the most thoughtful. The most consistent. The most trusted. And we’re excited that the industry is starting to recognise that. As the vacation rental industry continues to mature, we believe events like these will play a pivotal role in shaping not just policy and practice, but purpose. They remind us why we got into this space in the first place: to offer people beautiful stays that feel like they were made just for them.

In Closing: Celebrate With Us

July 10 isn’t just another Thursday. It’s a moment to celebrate how far we’ve all come—and where we’re headed next. For us, it’s a proud day. For the industry, it’s a pivotal one. For you, it’s a chance to learn, connect,  and maybe reimagine your journey in hosting.

Join us. Bring your questions, your curiosity, and your cup of chai. Let’s reimagine Indian hospitality together.

Save the Date: July 10, 2025

Register Now: https://app.livestorm.co/pricelabs-co/str-summit-india